diff --git a/rest_auth/registration/serializers.py b/rest_auth/registration/serializers.py
index 4f99c18..375ac50 100644
--- a/rest_auth/registration/serializers.py
+++ b/rest_auth/registration/serializers.py
@@ -1,5 +1,5 @@
 from django.http import HttpRequest
-from django.utils.translation import ugettext_lazy as _
+from django.utils.translation import ugettext as _
 from django.contrib.auth import get_user_model
 
 try:
diff --git a/rest_auth/registration/views.py b/rest_auth/registration/views.py
index 0e0ab0d..58bac1d 100644
--- a/rest_auth/registration/views.py
+++ b/rest_auth/registration/views.py
@@ -1,6 +1,6 @@
 from django.conf import settings
 from django.utils.decorators import method_decorator
-from django.utils.translation import ugettext_lazy as _
+from django.utils.translation import ugettext as _
 from django.views.decorators.debug import sensitive_post_parameters
 
 from rest_framework.views import APIView
diff --git a/rest_auth/serializers.py b/rest_auth/serializers.py
index 45729b2..d24e01a 100644
--- a/rest_auth/serializers.py
+++ b/rest_auth/serializers.py
@@ -3,7 +3,7 @@ from django.conf import settings
 from django.contrib.auth.forms import PasswordResetForm, SetPasswordForm
 from django.contrib.auth.tokens import default_token_generator
 from django.utils.http import urlsafe_base64_decode as uid_decoder
-from django.utils.translation import ugettext_lazy as _
+from django.utils.translation import ugettext as _
 from django.utils.encoding import force_text
 
 from rest_framework import serializers, exceptions
diff --git a/rest_auth/views.py b/rest_auth/views.py
index 8efcdd5..eaad832 100644
--- a/rest_auth/views.py
+++ b/rest_auth/views.py
@@ -6,7 +6,7 @@ from django.conf import settings
 from django.contrib.auth import get_user_model
 from django.core.exceptions import ObjectDoesNotExist
 from django.utils.decorators import method_decorator
-from django.utils.translation import ugettext_lazy as _
+from django.utils.translation import ugettext as _
 from django.views.decorators.debug import sensitive_post_parameters
 
 from rest_framework import status