diff --git a/README.rst b/README.rst
index 5329cc62..47e46578 100644
--- a/README.rst
+++ b/README.rst
@@ -26,6 +26,9 @@ Constraints
 Usage
 ------
 
+Let's pretend you want to create a Django project called "redditclone". Rather than using `startproject`
+and then editing the results to include your name, email, and various configuration issues that always get forgotten until the worst possible moment, get cookiecutter_ to do all the work.
+
 First, get cookiecutter. Trust me, it's awesome::
 
     $ pip install cookiecutter
@@ -36,9 +39,6 @@ Now run it against this repo::
 
 You'll be prompted for some questions, answer them, then it will create a Django project for you.
 
-Let's pretend you want to create a Django project called "redditclone". Rather than using `startproject`
-and then editing the results to include your name, email, and various configuration issues, let's get
-cookiecutter_ to do all the work.
 
 **Warning**: After this point, change 'Daniel Greenfeld', 'pydanny', etc to your own information.