diff --git a/{{cookiecutter.project_slug}}/env.example b/{{cookiecutter.project_slug}}/env.example
index c0278efec..cbde76499 100644
--- a/{{cookiecutter.project_slug}}/env.example
+++ b/{{cookiecutter.project_slug}}/env.example
@@ -33,9 +33,9 @@ DJANGO_ACCOUNT_ALLOW_REGISTRATION=True
 DJANGO_SENTRY_DSN=
 {% endif %}
 {% if cookiecutter.use_opbeat == 'y' -%}
-DJANGO_OPBEAT_ORGANIZATION_ID
-DJANGO_OPBEAT_APP_ID
-DJANGO_OPBEAT_SECRET_TOKEN
+DJANGO_OPBEAT_ORGANIZATION_ID=
+DJANGO_OPBEAT_APP_ID=
+DJANGO_OPBEAT_SECRET_TOKEN=
 {% endif %}
 {% if cookiecutter.use_compressor == 'y' -%}
 COMPRESS_ENABLED=