diff --git a/{{cookiecutter.project_slug}}/Procfile b/{{cookiecutter.project_slug}}/Procfile
index c77d76d96..d9319f5cc 100644
--- a/{{cookiecutter.project_slug}}/Procfile
+++ b/{{cookiecutter.project_slug}}/Procfile
@@ -1,3 +1,4 @@
+release: python manage.py migrate
 web: gunicorn config.wsgi:application
 {% if cookiecutter.use_celery == "y" -%}
 worker: celery worker --app={{cookiecutter.project_slug}}.taskapp --loglevel=info