diff --git a/README.md b/README.md
index a46f214b4..63159d141 100644
--- a/README.md
+++ b/README.md
@@ -8,6 +8,7 @@
 [![Updates](https://pyup.io/repos/github/cookiecutter/cookiecutter-django/shield.svg)](https://pyup.io/repos/github/cookiecutter/cookiecutter-django/)
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+[![Gurubase](https://img.shields.io/badge/Gurubase-Ask%20Cookiecutter%20Guru-006BFF)](https://gurubase.io/g/cookiecutter)
 
 Powered by [Cookiecutter](https://github.com/cookiecutter/cookiecutter), Cookiecutter Django is a framework for jumpstarting
 production-ready Django projects quickly.