* project_name may contain spaces, do not use for generating emails
* 'name' variable in package.json is used by Gruntfile to figure-out
the directory structure of project, so `repo_name` is what must
be used here
* Livereload server.
* Auto compile scss files.
* Heroku python buildpack needs to be specified explicitly to avoid auto detections
of the app as a `Node` app due to presence of `Package.json`.
