> HTTP has provisions for several mechanisms for "content negotiation" - the process of selecting the best representation for a given response when there are multiple representations available.
REST framework uses a simple style of content negotiation to determine which media type should be returned to a client, based on the available renderers, the priorities of each of those renderers, and the client's `Accept:` header. The style used is partly client-driven, and partly server-driven.
1. More specific media types are given preference to less specific media types.
2. If multiple media types have the same specificity, then preference is given to based on the ordering of the renderers configured for the given view.
The priorities for each of the given media types would be:
*`application/json; indent=4`
*`application/json`, `application/yaml` and `text/html`
*`*/*`
If the requested view was only configured with renderers for `YAML` and `HTML`, then REST framework would select whichever renderer was listed first in the `renderer_classes` list or `DEFAULT_RENDERER_CLASSES` setting.
For more information on the `HTTP Accept` header, see [RFC 2616][accept-header]
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**Note**: "q" values are not taken into account by REST framework when determining preference. The use of "q" values negatively impacts caching, and in the author's opinion they are an unnecessary and overcomplicated approach to content negotiation.
This is a valid approach as the HTTP spec deliberately underspecifies how a server should weight server-based preferences against client-based preferences.
It's unlikely that you'll want to provide a custom content negotiation scheme for REST framework, but you can do so if needed. To implement a custom content negotiation scheme override `BaseContentNegotiation`.
REST framework's content negotiation classes handle selection of both the appropriate parser for the request, and the appropriate renderer for the response, so you should implement both the `.select_parser(request, parsers)` and `.select_renderer(request, renderers, format_suffix)` methods.