diff --git a/README.md b/README.md
index e0d421c00..eea002b4a 100644
--- a/README.md
+++ b/README.md
@@ -4,7 +4,7 @@
 
 We are currently running a Kickstarter campaign to help fund the development of Django REST framework 3.
 
-If you want to help drive sustainable open-source development forward **please consider funding [the Kickstarter project](https://www.kickstarter.com/projects/tomchristie/django-rest-framework-3).**
+If you want to help drive sustainable open-source development forward, then **please check out [the Kickstarter project](https://www.kickstarter.com/projects/tomchristie/django-rest-framework-3) and consider funding us.**
 
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