diff --git a/rest_framework/templates/rest_framework/login_base.html b/rest_framework/templates/rest_framework/login_base.html
index 430a416b5..8b8870e09 100644
--- a/rest_framework/templates/rest_framework/login_base.html
+++ b/rest_framework/templates/rest_framework/login_base.html
@@ -21,7 +21,7 @@
 
               <div id="div_id_username" class="clearfix control-group {% if form.username.errors %}error{% endif %}">
                 <div class="form-group">
-                  <label for="id_username">Username:</label>
+                  <label for="id_username">{{ form.username.label }}</label>
                   <input type="text" name="username" maxlength="100"
                       autocapitalize="off"
                       autocorrect="off" class="form-control textinput textInput"