diff --git a/docs/api-guide/relations.md b/docs/api-guide/relations.md
index bc24667de..152f44cdc 100644
--- a/docs/api-guide/relations.md
+++ b/docs/api-guide/relations.md
@@ -537,6 +537,14 @@ If you explicitly specify a relational field pointing to a
 ``ManyToManyField`` with a through model, be sure to set ``read_only``
 to ``True``.
 
+## The `display_value` method
+
+The `__str__` (`__unicode__` on Python 2) method of the model will be called to generate string representations of the objects used to populate the `choices` property. These choices are used to populate select HTML inputs in the browsable API. To provide customized representations for such inputs, override `display_value` of a `RelatedField` subclass. This method will receive a model object, and should return a string suitable for representing it. For example:
+
+    class TrackPrimaryKeyRelatedField(serializers.PrimaryKeyRelatedField):
+        def display_value(self, instance):
+            return 'Track: %s' % (instance.title)
+
 ---
 
 # Third Party Packages
diff --git a/rest_framework/relations.py b/rest_framework/relations.py
index 330d17c08..e0edc645f 100644
--- a/rest_framework/relations.py
+++ b/rest_framework/relations.py
@@ -148,7 +148,7 @@ class RelatedField(Field):
         return OrderedDict([
             (
                 six.text_type(self.to_representation(item)),
-                six.text_type(item)
+                self.display_value(item)
             )
             for item in queryset
         ])
@@ -160,6 +160,9 @@ class RelatedField(Field):
     def iter_options(self):
         return iter_options(self.grouped_choices)
 
+    def display_value(self, instance):
+        return six.text_type(instance)
+
 
 class StringRelatedField(RelatedField):
     """
diff --git a/tests/test_model_serializer.py b/tests/test_model_serializer.py
index 00c6319ea..62a9cc05a 100644
--- a/tests/test_model_serializer.py
+++ b/tests/test_model_serializer.py
@@ -21,7 +21,7 @@ from django.utils import six
 
 from rest_framework import serializers
 from rest_framework.compat import DurationField as ModelDurationField
-from rest_framework.compat import unicode_repr
+from rest_framework.compat import OrderedDict, unicode_repr
 
 
 def dedent(blocktext):
@@ -546,6 +546,50 @@ class TestRelationalFieldMappings(TestCase):
         self.assertEqual(unicode_repr(TestSerializer()), expected)
 
 
+class DisplayValueTargetModel(models.Model):
+    name = models.CharField(max_length=100)
+
+    def __str__(self):
+        return '%s Color' % (self.name)
+
+
+class DisplayValueModel(models.Model):
+    color = models.ForeignKey(DisplayValueTargetModel)
+
+
+class TestRelationalFieldDisplayValue(TestCase):
+    def setUp(self):
+        DisplayValueTargetModel.objects.bulk_create([
+            DisplayValueTargetModel(name='Red'),
+            DisplayValueTargetModel(name='Yellow'),
+            DisplayValueTargetModel(name='Green'),
+        ])
+
+    def test_default_display_value(self):
+        class TestSerializer(serializers.ModelSerializer):
+            class Meta:
+                model = DisplayValueModel
+
+        serializer = TestSerializer()
+        expected = OrderedDict([('1', 'Red Color'), ('2', 'Yellow Color'), ('3', 'Green Color')])
+        self.assertEqual(serializer.fields['color'].choices, expected)
+
+    def test_custom_display_value(self):
+        class TestField(serializers.PrimaryKeyRelatedField):
+            def display_value(self, instance):
+                return 'My %s Color' % (instance.name)
+
+        class TestSerializer(serializers.ModelSerializer):
+            color = TestField(queryset=DisplayValueTargetModel.objects.all())
+
+            class Meta:
+                model = DisplayValueModel
+
+        serializer = TestSerializer()
+        expected = OrderedDict([('1', 'My Red Color'), ('2', 'My Yellow Color'), ('3', 'My Green Color')])
+        self.assertEqual(serializer.fields['color'].choices, expected)
+
+
 class TestIntegration(TestCase):
     def setUp(self):
         self.foreign_key_target = ForeignKeyTargetModel.objects.create(