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index c1f60097e..c07a56457 100644
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@@ -9,7 +9,11 @@
 
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-**Project announcement:** We are currently running a Kickstarter campaign to help fund the development of Django REST framework 3. If you want to help make sustainable open source development please [check out the Kickstarter project](https://www.kickstarter.com/projects/tomchristie/django-rest-framework-3), and consider funding us!
+#### Django REST framework 3 - Kickstarter announcement!
+
+We are currently running a Kickstarter campaign to help fund the development of Django REST framework 3.
+
+If you want to help make sustainable open source development **please [check out the Kickstarter project](https://www.kickstarter.com/projects/tomchristie/django-rest-framework-3) and consider funding us.**
 
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