diff --git a/README.md b/README.md
index b8d8ca61b..e3bcc2a1c 100644
--- a/README.md
+++ b/README.md
@@ -197,7 +197,7 @@ Please see the [security policy][security-policy].
 [bitio-img]: https://raw.githubusercontent.com/encode/django-rest-framework/master/docs/img/premium/bitio-readme.png
 
 [sentry-url]: https://getsentry.com/welcome/
-[stream-url]: https://getstream.io/try-the-api/?utm_source=drf&utm_medium=banner&utm_campaign=drf
+[stream-url]: https://getstream.io/?utm_source=drf&utm_medium=sponsorship&utm_content=developer
 [rollbar-url]: https://rollbar.com/?utm_source=django&utm_medium=sponsorship&utm_campaign=freetrial
 [esg-url]: https://software.esg-usa.com/
 [retool-url]: https://retool.com/?utm_source=djangorest&utm_medium=sponsorship
diff --git a/docs/index.md b/docs/index.md
index 641800b93..9b667c669 100644
--- a/docs/index.md
+++ b/docs/index.md
@@ -75,7 +75,7 @@ continued development by **[signing up for a paid plan][funding]**.
 </ul>
 <div style="clear: both; padding-bottom: 20px;"></div>
 
-*Many thanks to all our [wonderful sponsors][sponsors], and in particular to our premium backers, [Sentry](https://getsentry.com/welcome/), [Stream](https://getstream.io/?utm_source=drf&utm_medium=banner&utm_campaign=drf), [ESG](https://software.esg-usa.com/), [Rollbar](https://rollbar.com/?utm_source=django&utm_medium=sponsorship&utm_campaign=freetrial), [Cadre](https://cadre.com), [Kloudless](https://hubs.ly/H0f30Lf0), [Lights On Software](https://lightsonsoftware.com), [Retool](https://retool.com/?utm_source=djangorest&utm_medium=sponsorship), and [bit.io](https://bit.io/jobs?utm_source=DRF&utm_medium=sponsor&utm_campaign=DRF_sponsorship).*
+*Many thanks to all our [wonderful sponsors][sponsors], and in particular to our premium backers, [Sentry](https://getsentry.com/welcome/), [Stream](https://getstream.io/?utm_source=drf&utm_medium=sponsorship&utm_content=developer), [ESG](https://software.esg-usa.com/), [Rollbar](https://rollbar.com/?utm_source=django&utm_medium=sponsorship&utm_campaign=freetrial), [Cadre](https://cadre.com), [Kloudless](https://hubs.ly/H0f30Lf0), [Lights On Software](https://lightsonsoftware.com), [Retool](https://retool.com/?utm_source=djangorest&utm_medium=sponsorship), and [bit.io](https://bit.io/jobs?utm_source=DRF&utm_medium=sponsor&utm_campaign=DRF_sponsorship).*
 
 ---