diff --git a/README.md b/README.md
index c26252ce5..609f99184 100644
--- a/README.md
+++ b/README.md
@@ -25,9 +25,10 @@ The initial aim is to provide a single full-time position on REST framework.
   <a href="https://getsentry.com/welcome/"><img src="https://raw.githubusercontent.com/tomchristie/django-rest-framework/master/docs/img/premium/sentry-readme.png"/></a>
   <a href="https://getstream.io/try-the-api/?utm_source=drf&utm_medium=banner&utm_campaign=drf"><img src="https://raw.githubusercontent.com/tomchristie/django-rest-framework/master/docs/img/premium/stream-readme.png"/></a>
   <a href="https://hello.machinalis.co.uk/"><img src="https://raw.githubusercontent.com/tomchristie/django-rest-framework/master/docs/img/premium/machinalis-readme.png"/></a>
+  <a href="https://rollbar.com/"><img src="https://raw.githubusercontent.com/tomchristie/django-rest-framework/master/docs/img/premium/rollbar-readme.png"/></a>
 </p>
 
-*Many thanks to all our [wonderful sponsors][sponsors], and in particular to our premium backers, [Rover](http://jobs.rover.com/), [Sentry](https://getsentry.com/welcome/), [Stream](https://getstream.io/?utm_source=drf&utm_medium=banner&utm_campaign=drf), and [Machinalis](https://hello.machinalis.co.uk/).*
+*Many thanks to all our [wonderful sponsors][sponsors], and in particular to our premium backers, [Rover](http://jobs.rover.com/), [Sentry](https://getsentry.com/welcome/), [Stream](https://getstream.io/?utm_source=drf&utm_medium=banner&utm_campaign=drf), [Machinalis](https://hello.machinalis.co.uk/), and [Rollbar](https://rollbar.com).*
 
 ---
 
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