diff --git a/runtests.py b/runtests.py
index e97ac0367..5e8460c85 100755
--- a/runtests.py
+++ b/runtests.py
@@ -12,7 +12,7 @@ PYTEST_ARGS = {
     'fast': ['tests', '--tb=short', '-q', '-s', '-rw'],
 }
 
-FLAKE8_ARGS = ['rest_framework', 'tests', '--ignore=E501']
+FLAKE8_ARGS = ['rest_framework', 'tests']
 
 ISORT_ARGS = ['--recursive', '--check-only', '-o' 'uritemplate', '-p', 'tests', 'rest_framework', 'tests']
 
diff --git a/setup.cfg b/setup.cfg
index fd8b0682b..509abd58b 100644
--- a/setup.cfg
+++ b/setup.cfg
@@ -3,3 +3,6 @@ universal = 1
 
 [metadata]
 license_file = LICENSE.md
+
+[flake8]
+ignore = E501