diff --git a/rest_framework/serializers.py b/rest_framework/serializers.py
index 9f047b03c..414a769fa 100644
--- a/rest_framework/serializers.py
+++ b/rest_framework/serializers.py
@@ -21,6 +21,8 @@ from django.db import models
 from django.forms import widgets
 from django.utils.datastructures import SortedDict
 from rest_framework.compat import get_concrete_model, six
+from rest_framework.settings import api_settings
+
 
 # Note: We do the following so that users of the framework can use this style:
 #
@@ -1031,6 +1033,7 @@ class HyperlinkedModelSerializerOptions(ModelSerializerOptions):
         super(HyperlinkedModelSerializerOptions, self).__init__(meta)
         self.view_name = getattr(meta, 'view_name', None)
         self.lookup_field = getattr(meta, 'lookup_field', None)
+        self.url_field_name = getattr(meta, 'url_field_name', api_settings.URL_FIELD_NAME)
 
 
 class HyperlinkedModelSerializer(ModelSerializer):
@@ -1049,13 +1052,13 @@ class HyperlinkedModelSerializer(ModelSerializer):
         if self.opts.view_name is None:
             self.opts.view_name = self._get_default_view_name(self.opts.model)
 
-        if 'url' not in fields:
+        if self.opts.url_field_name not in fields:
             url_field = self._hyperlink_identify_field_class(
                 view_name=self.opts.view_name,
                 lookup_field=self.opts.lookup_field
             )
             ret = self._dict_class()
-            ret['url'] = url_field
+            ret[self.opts.url_field_name] = url_field
             ret.update(fields)
             fields = ret
 
@@ -1091,7 +1094,7 @@ class HyperlinkedModelSerializer(ModelSerializer):
         We need to override the default, to use the url as the identity.
         """
         try:
-            return data.get('url', None)
+            return data.get(self.opts.url_field_name, None)
         except AttributeError:
             return None
 
diff --git a/rest_framework/settings.py b/rest_framework/settings.py
index 8abaf1409..ce171d6d4 100644
--- a/rest_framework/settings.py
+++ b/rest_framework/settings.py
@@ -95,6 +95,7 @@ DEFAULTS = {
     'URL_FORMAT_OVERRIDE': 'format',
 
     'FORMAT_SUFFIX_KWARG': 'format',
+    'URL_FIELD_NAME': 'url',
 
     # Input and output formats
     'DATE_INPUT_FORMATS': (
diff --git a/rest_framework/tests/test_hyperlinkedserializers.py b/rest_framework/tests/test_hyperlinkedserializers.py
index 61e613d75..83d460435 100644
--- a/rest_framework/tests/test_hyperlinkedserializers.py
+++ b/rest_framework/tests/test_hyperlinkedserializers.py
@@ -3,6 +3,7 @@ import json
 from django.test import TestCase
 from rest_framework import generics, status, serializers
 from rest_framework.compat import patterns, url
+from rest_framework.settings import api_settings
 from rest_framework.test import APIRequestFactory
 from rest_framework.tests.models import (
     Anchor, BasicModel, ManyToManyModel, BlogPost, BlogPostComment,
@@ -331,3 +332,48 @@ class TestOverriddenURLField(TestCase):
             serializer.data,
             {'title': 'New blog post', 'url': 'foo bar'}
         )
+
+
+class TestURLFieldNameBySettings(TestCase):
+    urls = 'rest_framework.tests.test_hyperlinkedserializers'
+
+    def setUp(self):
+        self.saved_url_field_name = api_settings.URL_FIELD_NAME
+        api_settings.URL_FIELD_NAME = 'global_url_field'
+
+        class Serializer(serializers.HyperlinkedModelSerializer):
+
+            class Meta:
+                model = BlogPost
+                fields = ('title', api_settings.URL_FIELD_NAME)
+
+        self.Serializer = Serializer
+        self.obj = BlogPost.objects.create(title="New blog post")
+
+    def tearDown(self):
+        api_settings.URL_FIELD_NAME = self.saved_url_field_name
+
+    def test_overridden_url_field_name(self):
+        request = factory.get('/posts/')
+        serializer = self.Serializer(self.obj, context={'request': request})
+        self.assertIn(api_settings.URL_FIELD_NAME, serializer.data)
+
+
+class TestURLFieldNameByOptions(TestCase):
+    urls = 'rest_framework.tests.test_hyperlinkedserializers'
+
+    def setUp(self):
+        class Serializer(serializers.HyperlinkedModelSerializer):
+
+            class Meta:
+                model = BlogPost
+                fields = ('title', 'serializer_url_field')
+                url_field_name = 'serializer_url_field'
+
+        self.Serializer = Serializer
+        self.obj = BlogPost.objects.create(title="New blog post")
+
+    def test_overridden_url_field_name(self):
+        request = factory.get('/posts/')
+        serializer = self.Serializer(self.obj, context={'request': request})
+        self.assertIn(self.Serializer.Meta.url_field_name, serializer.data)