diff --git a/rest_framework/fields.py b/rest_framework/fields.py
index a4e29a30a..c4acb00a5 100644
--- a/rest_framework/fields.py
+++ b/rest_framework/fields.py
@@ -504,6 +504,7 @@ class HyperlinkedRelatedField(RelatedField):
         except:
             raise ValueError("Hyperlinked field requires 'view_name' kwarg")
 
+        self.view_namespace = kwargs.pop('view_namespace',None)
         self.slug_field = kwargs.pop('slug_field', self.slug_field)
         default_slug_kwarg = self.slug_url_kwarg or self.slug_field
         self.pk_url_kwarg = kwargs.pop('pk_url_kwarg', self.pk_url_kwarg)
@@ -519,7 +520,13 @@ class HyperlinkedRelatedField(RelatedField):
         return self.slug_field
 
     def to_native(self, obj):
-        view_name = self.view_name
+        if self.view_namespace:
+            view_name = "%(namespace)s:%(view)s" % {
+                'view':self.view_name,
+                'namespace':self.view_namespace
+            }
+        else:
+            view_name = self.view_name
         request = self.context.get('request', None)
         format = self.format or self.context.get('format', None)
         kwargs = {self.pk_url_kwarg: obj.pk}
@@ -535,13 +542,13 @@ class HyperlinkedRelatedField(RelatedField):
 
         kwargs = {self.slug_url_kwarg: slug}
         try:
-            return reverse(self.view_name, kwargs=kwargs, request=request, format=format)
+            return reverse(view_name, kwargs=kwargs, request=request, format=format)
         except:
             pass
 
         kwargs = {self.pk_url_kwarg: obj.pk, self.slug_url_kwarg: slug}
         try:
-            return reverse(self.view_name, kwargs=kwargs, request=request, format=format)
+            return reverse(view_name, kwargs=kwargs, request=request, format=format)
         except:
             pass
 
@@ -608,6 +615,7 @@ class HyperlinkedIdentityField(Field):
         # TODO: Make view_name mandatory, and have the
         # HyperlinkedModelSerializer set it on-the-fly
         self.view_name = kwargs.pop('view_name', None)
+        self.view_namespace = kwargs.pop('view_namespace', None)
         self.format = kwargs.pop('format', None)
 
         self.slug_field = kwargs.pop('slug_field', self.slug_field)
@@ -620,7 +628,13 @@ class HyperlinkedIdentityField(Field):
     def field_to_native(self, obj, field_name):
         request = self.context.get('request', None)
         format = self.format or self.context.get('format', None)
+        view_namespace = self.view_namespace or self.parent.opts.view_namespace
         view_name = self.view_name or self.parent.opts.view_name
+        if view_namespace:
+            view_name = "%(namespace)s:%(view)s" % {
+                'view':view_name,
+                'namespace':view_namespace
+            }
         kwargs = {self.pk_url_kwarg: obj.pk}
         try:
             return reverse(view_name, kwargs=kwargs, request=request, format=format)
@@ -634,13 +648,13 @@ class HyperlinkedIdentityField(Field):
 
         kwargs = {self.slug_url_kwarg: slug}
         try:
-            return reverse(self.view_name, kwargs=kwargs, request=request, format=format)
+            return reverse(view_name, kwargs=kwargs, request=request, format=format)
         except:
             pass
 
         kwargs = {self.pk_url_kwarg: obj.pk, self.slug_url_kwarg: slug}
         try:
-            return reverse(self.view_name, kwargs=kwargs, request=request, format=format)
+            return reverse(view_name, kwargs=kwargs, request=request, format=format)
         except:
             pass
 
diff --git a/rest_framework/serializers.py b/rest_framework/serializers.py
index 522878e47..23acfe0e0 100644
--- a/rest_framework/serializers.py
+++ b/rest_framework/serializers.py
@@ -473,6 +473,7 @@ class HyperlinkedModelSerializerOptions(ModelSerializerOptions):
     def __init__(self, meta):
         super(HyperlinkedModelSerializerOptions, self).__init__(meta)
         self.view_name = getattr(meta, 'view_name', None)
+        self.view_namespace = getattr(meta, 'view_namespace', None)
 
 
 class HyperlinkedModelSerializer(ModelSerializer):
@@ -488,6 +489,8 @@ class HyperlinkedModelSerializer(ModelSerializer):
         super(HyperlinkedModelSerializer, self).__init__(*args, **kwargs)
         if self.opts.view_name is None:
             self.opts.view_name = self._get_default_view_name(self.opts.model)
+        if self.opts.view_namespace is None:
+            self.opts.view_namespace = self._get_default_view_namespace(self.opts.model)
 
     def _get_default_view_name(self, model):
         """
@@ -498,14 +501,21 @@ class HyperlinkedModelSerializer(ModelSerializer):
             'app_label': model_meta.app_label,
             'model_name': model_meta.object_name.lower()
         }
-        view_name = self._default_view_name % format_kwargs
-        if self._default_view_namespace:
-            return "%(namespace)s:%(view)s" %  {
-                'view': view_name,
-                'namespace': self._default_view_namespace
-            }
-        else:
-            return view_name
+        return self._default_view_name % format_kwargs
+
+    def _get_default_view_namespace(self, model):
+        """
+        Return the view namespace to use if 'view_namespace' is not specified in 'Meta'
+        """
+        if self._default_view_namespace is None:
+            return self._default_view_namespace
+        
+        model_meta = model._meta
+        format_kwargs = {
+            'app_label': model_meta.app_label,
+            'model_name': model_meta.object_name.lower()
+        }
+        return self._default_view_namespace % format_kwargs
 
     def get_pk_field(self, model_field):
         return None
@@ -520,7 +530,8 @@ class HyperlinkedModelSerializer(ModelSerializer):
         queryset = rel._default_manager
         kwargs = {
             'queryset': queryset,
-            'view_name': self._get_default_view_name(rel)
+            'view_name': self._get_default_view_name(rel),
+            'view_namespace': self._get_default_view_namespace(rel)
         }
         if to_many:
             return ManyHyperlinkedRelatedField(**kwargs)