diff --git a/rest_framework/__init__.py b/rest_framework/__init__.py
index 795b84e95..d9aa7718c 100644
--- a/rest_framework/__init__.py
+++ b/rest_framework/__init__.py
@@ -1,4 +1,4 @@
-"""
+r"""
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 | ___ \  ___/  ___|_   _|  / _|                                           | |
 | |_/ / |__ \ `--.  | |   | |_ _ __ __ _ _ __ ___   _____      _____  _ __| |__