diff --git a/rest_framework/templates/rest_framework/base.html b/rest_framework/templates/rest_framework/base.html
index 495163b64..ba45b9bcb 100644
--- a/rest_framework/templates/rest_framework/base.html
+++ b/rest_framework/templates/rest_framework/base.html
@@ -33,7 +33,7 @@
         <div class="navbar-inner">
             <div class="container-fluid">
                 <span href="/">
-                    {% block branding %}<a class='brand' href='http://django-rest-framework.org'>Django REST framework <span class="version">{{ version }}</span></a>{% endblock %}
+                    {% block branding %}<a class='brand' rel="nofollow" href='http://django-rest-framework.org'>Django REST framework <span class="version">{{ version }}</span></a>{% endblock %}
                 </span>
                 <ul class="nav pull-right">
                     {% block userlinks %}