diff --git a/pip_install.sh b/pip_install.sh
new file mode 100755
index 000000000..07826b602
--- /dev/null
+++ b/pip_install.sh
@@ -0,0 +1,5 @@
+#!/bin/bash
+
+echo "$@"
+pip wheel "$@"
+pip install --upgrade "$@"
diff --git a/tox.ini b/tox.ini
index c986250c5..71bb22eab 100644
--- a/tox.ini
+++ b/tox.ini
@@ -6,6 +6,7 @@ envlist =
        {py27,py32,py33,py34}-django{17,18beta}
 
 [testenv]
+install_command = ./pip_install.sh {opts} {packages}
 commands = ./runtests.py --fast
 setenv =
        PYTHONDONTWRITEBYTECODE=1