diff --git a/spacy/cli/download.py b/spacy/cli/download.py
index 41d6bd886..0c9a32b93 100644
--- a/spacy/cli/download.py
+++ b/spacy/cli/download.py
@@ -19,7 +19,7 @@ def download_cli(
     # fmt: off
     ctx: typer.Context,
     model: str = Arg(..., help="Name of pipeline package to download"),
-    direct: bool = Opt(False, "--direct", "-d", "-D", help="Force direct download PROJECT_of name + version"),
+    direct: bool = Opt(False, "--direct", "-d", "-D", help="Force direct download of name + version"),
     sdist: bool = Opt(False, "--sdist", "-S", help="Download sdist (.tar.gz) archive instead of pre-built binary wheel"),
     # fmt: on
 ):