diff --git a/website/gatsby-config.js b/website/gatsby-config.js
index 2a5f957f4..144b8e93e 100644
--- a/website/gatsby-config.js
+++ b/website/gatsby-config.js
@@ -131,15 +131,6 @@ module.exports = {
                 icon: `src/images/icon.png`,
             },
         },
-        {
-            resolve: `gatsby-plugin-google-analytics`,
-            options: {
-                trackingId: site.analytics,
-                head: false,
-                anonymize: true,
-                respectDNT: true,
-            },
-        },
         {
             resolve: `gatsby-plugin-plausible`,
             options: {
diff --git a/website/meta/site.json b/website/meta/site.json
index 4d12a4c46..31f2f2f68 100644
--- a/website/meta/site.json
+++ b/website/meta/site.json
@@ -14,7 +14,6 @@
         "github": "explosion"
     },
     "theme": "#09a3d5",
-    "analytics": "UA-58931649-1",
     "newsletter": {
         "user": "spacy.us12",
         "id": "83b0498b1e7fa3c91ce68c3f1",
diff --git a/website/package.json b/website/package.json
index e1472df57..33df058d5 100644
--- a/website/package.json
+++ b/website/package.json
@@ -20,7 +20,6 @@
         "gatsby-image": "^2.0.29",
         "gatsby-mdx": "^0.3.6",
         "gatsby-plugin-catch-links": "^2.0.11",
-        "gatsby-plugin-google-analytics": "^2.0.14",
         "gatsby-plugin-manifest": "^2.0.17",
         "gatsby-plugin-offline": "^2.0.24",
         "gatsby-plugin-plausible": "0.0.6",