diff --git a/spacy/cli/project/run.py b/spacy/cli/project/run.py
index 734803bc4..d42d95465 100644
--- a/spacy/cli/project/run.py
+++ b/spacy/cli/project/run.py
@@ -195,6 +195,8 @@ def validate_subcommand(
         msg.fail(f"No commands or workflows defined in {PROJECT_FILE}", exits=1)
     if subcommand not in commands and subcommand not in workflows:
         help_msg = []
+        if subcommand in ["assets", "asset"]:
+            help_msg.append("Did you mean to run: python -m spacy project assets?")
         if commands:
             help_msg.append(f"Available commands: {', '.join(commands)}")
         if workflows: