* Make serialization methods consistent
exclude keyword argument instead of random named keyword arguments and deprecation handling
* Update docs and add section on serialization fields
<!--- Provide a general summary of your changes in the title. -->
## Description
* tidy up and adjust Cython code to code style
* improve docstrings and make calling `help()` nicer
* add URLs to new docs pages to docstrings wherever possible, mostly to user-facing objects
* fix various typos and inconsistencies in docs
### Types of change
enhancement, docs
## Checklist
<!--- Before you submit the PR, go over this checklist and make sure you can
tick off all the boxes. [] -> [x] -->
- [x] I have submitted the spaCy Contributor Agreement.
- [x] I ran the tests, and all new and existing tests passed.
- [x] My changes don't require a change to the documentation, or if they do, I've added all required information.
* Keep TextCategorizer default model same as v2.0
* Add option 'architecture' that allows "simple_cnn" to switch to
simpler model.
* Add option exclusive_classes, defaulting to False. If set to True,
the model treats classes as mutually exclusive, i.e. only one class can
be true per instance.
