* Update website models for v2.3.0
* Add docs for Chinese word segmentation
* Tighten up Chinese docs section
* Merge branch 'master' into docs/v2.3.0 [ci skip]
* Merge branch 'master' into docs/v2.3.0 [ci skip]
* Auto-format and update version
* Update matcher.md
* Update languages and sorting
* Typo in landing page
* Infobox about token_match behavior
* Add meta and basic docs for Japanese
* POS -> TAG in models table
* Add info about lookups for normalization
* Updates to API docs for v2.3
* Update adding norm exceptions for adding languages
* Add --omit-extra-lookups to CLI API docs
* Add initial draft of "What's New in v2.3"
* Add new in v2.3 tags to Chinese and Japanese sections
* Add tokenizer to migration section
* Add new in v2.3 flags to init-model
* Typo
* More what's new in v2.3
Co-authored-by: Ines Montani <ines@ines.io>
* Implement new API for {Phrase}Matcher.add (backwards-compatible)
* Update docs
* Also update DependencyMatcher.add
* Update internals
* Rewrite tests to use new API
* Add basic check for common mistake
Raise error with suggestion if user likely passed in a pattern instead of a list of patterns
* Fix typo [ci skip]
<!--- Provide a general summary of your changes in the title. -->
## Description
The new website is implemented using [Gatsby](https://www.gatsbyjs.org) with [Remark](https://github.com/remarkjs/remark) and [MDX](https://mdxjs.com/). This allows authoring content in **straightforward Markdown** without the usual limitations. Standard elements can be overwritten with powerful [React](http://reactjs.org/) components and wherever Markdown syntax isn't enough, JSX components can be used. Hopefully, this update will also make it much easier to contribute to the docs. Once this PR is merged, I'll implement auto-deployment via [Netlify](https://netlify.com) on a specific branch (to avoid building the website on every PR). There's a bunch of other cool stuff that the new setup will allow us to do – including writing front-end tests, service workers, offline support, implementing a search and so on.
This PR also includes various new docs pages and content.
Resolves#3270. Resolves#3222. Resolves#2947. Resolves#2837.
### Types of change
enhancement
## Checklist
<!--- Before you submit the PR, go over this checklist and make sure you can
tick off all the boxes. [] -> [x] -->
- [x] I have submitted the spaCy Contributor Agreement.
- [x] I ran the tests, and all new and existing tests passed.
- [x] My changes don't require a change to the documentation, or if they do, I've added all required information.
