<div class="entities" style=" line-height: 2.5; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol'; font-size: 18px; " >But <mark class="entity" style=" background: linear-gradient(90deg, #aa9cfc, #fc9ce7); padding: 0.45em 0.6em; margin: 0 0.25em; line-height: 1; border-radius: 0.35em; " >Google <span style=" font-size: 0.8em; font-weight: bold; line-height: 1; border-radius: 0.35em; text-transform: uppercase; vertical-align: middle; margin-left: 0.5rem; " >ORG</span ></mark >is starting from behind. The company made a late push into hardware, and <mark class="entity" style=" background: linear-gradient(90deg, #aa9cfc, #fc9ce7); padding: 0.45em 0.6em; margin: 0 0.25em; line-height: 1; border-radius: 0.35em; " >Apple <span style=" font-size: 0.8em; font-weight: bold; line-height: 1; border-radius: 0.35em; text-transform: uppercase; vertical-align: middle; margin-left: 0.5rem; " >ORG</span ></mark >’s Siri, available on iPhones, and <mark class="entity" style=" background: linear-gradient(90deg, #aa9cfc, #fc9ce7); padding: 0.45em 0.6em; margin: 0 0.25em; line-height: 1; border-radius: 0.35em; " >Amazon <span style=" font-size: 0.8em; font-weight: bold; line-height: 1; border-radius: 0.35em; text-transform: uppercase; vertical-align: middle; margin-left: 0.5rem; " >ORG</span ></mark >’s Alexa software, which runs on its Echo and Dot devices, have clear leads in consumer adoption.</div >