diff --git a/README.rst b/README.rst
index d3e736508..224f98f03 100644
--- a/README.rst
+++ b/README.rst
@@ -3,7 +3,7 @@ Pillow
 
 *Python Imaging Library (Fork)*
 
-Pillow is the "friendly" PIL fork by Alex Clark and Contributors. PIL is the Python Imaging Library by Fredrik Lundh and Contributors. For more information, please read the `documentation <http://pillow.readthedocs.org/>`_.
+Pillow is the "friendly" PIL fork by Alex Clark and Contributors. PIL is the Python Imaging Library by Fredrik Lundh and Contributors. For more information, please `read the documentation <http://pillow.readthedocs.org/>`_.
 
 .. image:: https://travis-ci.org/python-pillow/Pillow.svg?branch=master
    :target: https://travis-ci.org/python-pillow/Pillow