diff --git a/docs/index.rst b/docs/index.rst
index 9106efe8d..112798c94 100644
--- a/docs/index.rst
+++ b/docs/index.rst
@@ -26,6 +26,10 @@ Pillow is the friendly PIL fork by `Alex Clark and Contributors <https://github.
    :target: https://pypi.org/project/Pillow/
    :alt: Latest PyPI version
 
+.. image:: https://img.shields.io/pypi/dm/pillow.svg
+   :target: https://pypi.python.org/pypi/Pillow/
+   :alt: Number of PyPI downloads
+
 .. image:: https://coveralls.io/repos/python-pillow/Pillow/badge.svg?branch=master
    :target: https://coveralls.io/github/python-pillow/Pillow?branch=master
    :alt: Code coverage