diff --git a/README.rst b/README.rst
index 169547be1..5c73a3aa4 100644
--- a/README.rst
+++ b/README.rst
@@ -4,7 +4,7 @@ Pillow
 Python Imaging Library (Fork)
 -----------------------------
 
-Pillow is the "friendly PIL fork" by `Alex Clark and Contributors <https://github.com/python-pillow/Pillow/graphs/contributors>`_. PIL is the Python Imaging Library by Fredrik Lundh and Contributors.
+Pillow is the Friendly PIL Fork by `Alex Clark and Contributors <https://github.com/python-pillow/Pillow/graphs/contributors>`_. PIL is the Python Imaging Library by Fredrik Lundh and Contributors.
 
 .. image:: https://img.shields.io/travis/python-pillow/Pillow/master.svg?label=Linux%20build
    :target: https://travis-ci.org/python-pillow/Pillow