diff --git a/docs/index.rst b/docs/index.rst
index 132b88850..0eef61618 100644
--- a/docs/index.rst
+++ b/docs/index.rst
@@ -48,8 +48,8 @@ Financial
 ---------
 
 Pillow is a volunteer effort led by Alex Clark. If you can't help with
-development, please help us financially; your assistance is very much 
-appreciated!
+development please consider helping financially. Your assistance will be
+greatly appreciated!
 
 .. note:: Contributors please add your name and donation preference here.