diff --git a/README.rst b/README.rst
index f9194127a..047135bfb 100644
--- a/README.rst
+++ b/README.rst
@@ -3,14 +3,7 @@ Pillow Wheel Builder
 
 This repository creates wheels for tagged versions of Pillow::
 
-    git submodule init
-    git submodule update Pillow
-    git add Pillow
-    cd Pillow
-    git checkout <VERSION>
-    cd ..
-    git commit -m "Pillow -> <VERSION>" Pillow
-    git push
+    ./update-pillow-tag.sh <VERSION>
 
 .. image:: https://img.shields.io/travis/python-pillow/pillow-wheels/master.svg
    :target: https://travis-ci.org/python-pillow/pillow-wheels
diff --git a/update-pillow-tag.sh b/update-pillow-tag.sh
new file mode 100755
index 000000000..a48d6cab0
--- /dev/null
+++ b/update-pillow-tag.sh
@@ -0,0 +1,18 @@
+#!/usr/bin/env bash
+
+set -e # exit on error
+
+if [ $# -eq 0 ]; then
+    echo "Usage: update-pillow-tag.sh [[release tag]]"
+    exit
+fi
+
+git checkout master
+git submodule init
+git submodule update Pillow
+cd Pillow
+git fetch --all
+git checkout $1
+cd ..
+git commit -m "Pillow -> $1" Pillow
+git push