diff --git a/README.rst b/README.rst
index 2c06cbf37..5c4e23ecf 100644
--- a/README.rst
+++ b/README.rst
@@ -28,7 +28,8 @@ PyPI
 
 Download wheels from Rackspace:: 
 
-    wget -m -A 'Pillow-<VERSION>*' http://cdf58691c5cf45771290-6a3b6a0f5f6ab91aadc447b2a897dd9a.r50.cf2.rackcdn.com
+    wget -m -A 'Pillow-<VERSION>*' \
+    http://cdf58691c5cf45771290-6a3b6a0f5f6ab91aadc447b2a897dd9a.r50.cf2.rackcdn.com
 
 Upload wheels to PyPI::