After considerable time of using universal consumer categories, their new regionally-appropriate segmentation strategy created a 241% increase in promotion results and a substantial drop in marketing expenses.
Important methods included:
- City-specific divisions beyond basic regions
- District-based focusing
- City vs. countryside differences
- Foreign population locations
- Visitor areas vs. resident neighborhoods
For a luxury brand, we developed a cultural segmentation strategy that identified multiple special cultural segments within their audience. This approach increased their advertising performance by one hundred seventy-eight percent.
Using extensive testing for a shopping business, we identified that communications received between evening hours significantly exceeded those sent during traditional business hours, generating substantially better visibility.
For a banking client, we produced a material collection about household money management that included halal investment concepts. This material exceeded their earlier generic money guidance by 417% in response.
For a premium company, we identified that visual and ephemeral platforms significantly outperformed Facebook for connection and purchases, leading to a focused redistribution of effort that improved overall performance by 167%.
Through detailed analysis for a store chain, we identified that posts released between 9-11 PM dramatically surpassed those released during standard optimal periods, generating one hundred forty-three percent higher response.
For a digital marketing experts Saudi service, we discovered that their foreign language material was significantly higher quality than their Arabic content. After upgrading their native information excellence, they saw a one hundred twenty-nine percent improvement in conversion rates from Arabic-speaking users.
Assisting a hospital, we converted their reading-intensive wellness content into graphic explanations with infographics. This approach enhanced their information engagement by two hundred nineteen percent.
A few months ago, a local SEO Services Jeddah business consulted me after spending over 120,000 SAR on external ranking help with minimal outcomes. After applying a customized Saudi-focused search optimization, they achieved first-page rankings for numerous competitive keywords within just 90 days.